Case Study 3

A software firm enlisted Alchemy Business Solutions to augment their sales and marketing to design the strategy and execution approach to ultimately open a new vertical and solution line by closing a marquee industry leading customer with anticipated initial revenues of over $2MM and follow-on vertical revenues, and align with their longer term exit strategies (to include dovetailing with some corporate acquisitions to drive synergies and value). The approach was centered around developing industry value messaging that resonated with customers and prospects driving them to action. The emails and direct calling campaign (scripts and structured free flow format) coupled with focused, differentiated, value-centric messaging successfully initiated several stagnant deals and generated additional revenue streams. Increased their deal size by over 5X. The company has since gone onto have their largest quarter in their history directly after adopting this messaging.

Select Customer Comments

Global Software Company, Sales & Marketing Departments and CEO:

"We are already getting some responses from recipients, and even an inbound request for a meeting (from the first email campaign run). Great job on crafting a compelling email!" 'Good value statement." "We like what you are doing and 100% in synch." "We needed help on opening doors to prospects and clients; thanks for the great job."

Global Software Company, Executive Staff, and their Customers, Partner, and Analyst Ecosystem:

'The results are astounding in terms of responses, value statements, vertical market messaging, and deals generated and closed.' "Your help has been invaluable in identifying joint synergies and higher level messaging to allow us to talk in the executive ranks with Board level messaging." "You have created a compelling proposition for your customers."

Global Software/Hardware/Services Company, and their end Customer:

"Your help in providing the sales expertise to craft the value messaging and manage the presentation components to our end client now allows us to effectively compete against the more well known competitors (beating out Oracle, SAP, and JDA in our first head/head deal) allowing us to effectively grow this critical segment of our business creating new markets." 'Your value in crafting the $12MM value proposition, and expertise you have demonstrated while limiting our risk and maximizing our upside revenue and margin potential was a chief reason we chose your company.'

Venture and Human Capital Firm:

"Your expertise was invaluable in identifying weaknesses (and strengths) of some acquisition targets, and helping with the venture raising efforts (Angels and Second Round)." "Your insights on companies/markets provided measurable results in our executive placement/team building efforts."