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Case Study 1

A global software firm’s Board enlisted a search for a team to build out a new product line(s), value propositions, messaging, and open new vertical markets with an end goal to capitalize on their 30 year history, patent library, and technology to merge or be bought by another entity. Alchemy placed the team ‘in house’ and developed their largest deal in history >$7MM licenses, value propositions, case studies, analyst community and white papers, along with developing several new vertical markets and a pipeline of over $50MM in revenues within a few year timeline.

Select Customer Comments

Global Software Company, Sales & Marketing Departments and CEO:

"We are already getting some responses from recipients, and even an inbound request for a meeting (from the first email campaign run). Great job on crafting a compelling email!" 'Good value statement." "We like what you are doing and 100% in synch." "We needed help on opening doors to prospects and clients; thanks for the great job."

Global Software Company, Executive Staff, and their Customers, Partner, and Analyst Ecosystem:

'The results are astounding in terms of responses, value statements, vertical market messaging, and deals generated and closed.' "Your help has been invaluable in identifying joint synergies and higher level messaging to allow us to talk in the executive ranks with Board level messaging." "You have created a compelling proposition for your customers."

Global Software/Hardware/Services Company, and their end Customer:

"Your help in providing the sales expertise to craft the value messaging and manage the presentation components to our end client now allows us to effectively compete against the more well known competitors (beating out Oracle, SAP, and JDA in our first head/head deal) allowing us to effectively grow this critical segment of our business creating new markets." 'Your value in crafting the $12MM value proposition, and expertise you have demonstrated while limiting our risk and maximizing our upside revenue and margin potential was a chief reason we chose your company.'

Venture and Human Capital Firm:

"Your expertise was invaluable in identifying weaknesses (and strengths) of some acquisition targets, and helping with the venture raising efforts (Angels and Second Round)." "Your insights on companies/markets provided measurable results in our executive placement/team building efforts."